The Canby Area Chamber of Commerce, in partnership with Full Bloom Digital, is proud to offer this 6-hour Marketing course that promises to tighten up your marketing plans, trim down your "waste," and get you focused on accomplishing your organizational goals.
Lunch provided if registered for 3 or more sessions.
9 am - Marketing Plans: Do you know how your marketing activities move people into your sales cycle? This session will ask questions about HOW you are capturing the attention of customers, but also how this moves them into your sales cycle.
10 am - Branding: Logos, taglines, and image, oh my! This session will focus on the elements of brand identity and how it becomes manifest in your business’ marketing on a larger scale.
11 am - Introduction to Social Media: “Get a Facebook page.” “Are you on Instagram?” The waters of social media can be deep and mystifying. This section is a primer on the basics of how businesses can begin to harness the power of social media to their own benefit while avoiding some common pitfalls.
12 pm - Lunch: (Free with a minimum 3 session enrollment)
1 pm - Advertising: This session will talk about the range of ways to advertise your business from directories to AdWords, from print advertising to local Chamber memberships and how to better leverage your advertising dollars.
2 pm - Advanced Social Media Management: Tagging, hashtagging,. What do those words mean? We’re getting deeper into the realm of social media and really making the systems work for you.
3 pm - Putting It All Together: OK. Now what? This session will be an interactive piece that forces you to work on aspects of your own business. Ask questions, bring your laptop. This is where the rubber meets the proverbial road.